The environment surrounding the furniture industry is now facing a turning point. There are numerous social issues that are rapidly evolving—mainly, a growing environmental awareness, such as carbon neutrality measures and natural resources conservation, labor and craftsmen shortages, and the diversification of people’s lives and values stemming from advancements in digital transformation and changes in working styles. Companies cannot achieve sustained growth forward, if their business operations do not play a part in solving social issues. Given its close involvement in people’s lives, our business has the potential to solve many social issues. We Panasonic believe we have a mission to do it. We will continuously offer our know-how of materials and technologies for protecting forest resources and reducing CO2 emissions in the form of products and solutions, including the lifestyle-related merchandise of the Panasonic Group, in order to contribute to realizing a sustainable and prosperous society which is aimed by the SDGs. In addition, we will seek to expand our value chain, bolster our competitiveness, and make further contributions not only in Japan but also globally in both residential and non-residential markets based on our strengths honed thus far—namely technology and sales networks— as well as new strengths including engineering solutions and digital technologies. Going forward, we will continue to deepen co-creation efforts with our business partners and customers in an effort to continuously provide new value to people and society.

Panasonic Housing Solutions Co., Ltd.

We Panasonic Housing developed an industry-first* recycled wood technology for producing boards utilizing waste oil palm materials. Oil palms are an indispensable source for collecting palm oil, a common ingredient for cooking oil and detergents. However environmental issues may sometimes be encountered with the methane gas generated from abandoned waste oil palm materials. Our innovative recycling technology aims to popularize the use of the resulting recycled wood boards in the furniture and construction materials market in Japan & Malaysia while helping to reduce greenhouse gas emissions and conserve forests.